Brand Building Strategy for Long-Term Growth
In today’s crowded market, many businesses focus solely on the immediate returns of direct response marketing—chasing after the small fraction of customers who are ready to buy right now. However, research shows that only about 5% of prospects are in this ready-to-purchase state, leaving a whopping 95% untapped.
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Three Step Marketing Process
When defining your ideal client profile, consider the three-step marketing process. It will save you time, energy and resources when applied to your ideal client profile (ICP) and how your business meets the ICP's needs.
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The art of brand differentiation
Crafting a distinctive brand strategy In today’s hyper-competitive market, where consumers are bombarded with countless choices, differentiation has become the cornerstone of successful brand strategy. It’s no longer enough to simply have a good product or service; your brand must stand out in a crowded marketplace, offering something unique and memorable. But how do you create a brand strategy that truly differentiates?
Let’s explore the key elements that make a brand strategy distinctive and how to implement them effectively. In the you'll also see some tools or apps that can help create.
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Why a Facebook Page is Not a Substitute for a Website
When it comes to promoting and representing your small business online, it's important to have a strong, professional presence. Many businesses today turn to social media platforms, like Facebook, to create that presence. However, using a Facebook page as your primary or only online presence can be a huge mistake. In this article, we'll go over the top ten reasons why using a Facebook page as your business website is a bad idea, and explore some alternative options for promoting your business online.
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Web design might sometimes seem like an unnecessary expense for some small business owners. In fact, it's quite the opposite. User habits and Google search algorithms change regularly. You're missing out on valuable traffic (and potential customers) if you're not consistently modernizing your website.
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Do you need to build a website for your small business and are considering building one yourself? Unfortunately, many people think that it's something that they can build on their own. Only after making a low-quality website do they realize that they would have been better off leaving it to the professionals.
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If you run a small business, no matter what it is that you do, or where you’re located, you need a website. Small business websites are crucial for online visibility, branding, and driving sales, but only if you've got good web design.
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93% of surveyed shoppers make buying decisions based on online reviews. That's a huge percentage! If you run a business, your reviews are vital to your success.
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One recent report suggested that a company's reputation can account for more than 60% of its total value. As a result, your business might not be worth as much as it would be worth otherwise simply because of its reputation.
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A website is a vital component to a small businesses’ success. However not an website will do. About one in five small business websites struggle to generate traffic to their website. Meanwhile, 57% of users won't recommend a company with a poor mobile web design. If your website doesn't offer a positive experience, you could lose potential customers.
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There are over 5.07 billion daily Internet users in the world, so there's a large base of potential customers you can reach with your website. But before you can tap into that potential, you need to know whether your website is capable of attracting those visitors. Your website traffic stats are a good place to start.
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According to a recent survey, about half of all American small businesses lack a solid marketing plan. Not having a plan in place is one of the biggest marketing mistakes that any small business can make.
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A recent study found that 50% of consumers believe that website design is a fundamental factor in a business’s brand. Website design showcases your business’s style, attitude, and aesthetic.
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