Three Step Marketing Process

When defining your ideal client profile, consider the three-step marketing process.
Blue green step 1
Market Segmentation
Determine the key characteristics of each market segment. These segments can include:
  • Demographic
  • Psychographic
  • Behavioral
  • Technographic
  • Firmographic (for B2B)
  • Needs-Based
  • Situational Based Characteristics
  • Cultural
Blue green step 2
Market Targeting
Consider the opportunities for your market by evaluating:
  • Market Potential:
    • Assess the size, growth rate, and profitability.
    • Evaluate the demand for your product or service.
  • Competitive Landscape:
    • Analyze the level of competition.
    • Identify any unmet needs or gaps that your product can fill better than competitors.
  • Alignment with Business Strengths:
    • Determine if your business has the resources, capabilities, and strengths to effectively serve the segment.
    • Ensure the alignment with your brand’s mission and long-term goals.
  • Core Needs and Pain Points:
    • Identify the most pressing needs, challenges, or desires of the segment.
    • Determine how well your product or service can address these core needs.
  • Customer Lifetime Value (CLV):
    • Evaluate the potential for long-term customer relationships and repeat business within the segment.
    • Consider the overall profitability of acquiring and retaining customers in this segment.
Blue green step 3

Product Positioning

Define how your product will fit in the market and solve the core customer needs:
Value Proposition Clarity:
  • Clearly articulate how your product uniquely addresses the core needs or pain points and highlight the specific benefits and solutions it offers.
  • Differentiate your product from competitors by emphasizing its unique features, benefits, or advantages that resonate with the segment’s priorities.
Alignment with Customer Expectations:
  • Ensure your product’s features, pricing, and positioning align with the expectations and preferences of the target segment, creating a strong match between what they need and what you offer.
  • Validate that your product meets the desired quality, usability, and performance standards expected by the segment.
Scalability and Adaptability:
  • Demonstrate how your product can evolve and adapt to the changing needs over time
  • Highlight your ability to scale the product to meet growing demand or expansion.